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Apple cracks top 20 global brands in survey | 2010-06-29 22:54:22 | | | | A new study shows that Apple significantly improved the value of its name brand in the last year, catapulting the brand to No. 20, ahead of companies like American Express, Pepsi and Nike.
| | | | The 2009 "Best Global Brands" study from BusinessWeek and Interbrand ranked the top 100 companies for the year. Apple's 2009 brand value was estimated at $15.4 billion, a 12 percent improvement over 2008 when the company took in spot No. 24. Apple's value has risen while other companies have struggled in the face of a global recession.
"The recession won’t take a bite out of this Apple," the study said. "Declining Mac sales and fears for the company’s future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world."
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